REAL ESTATE BRANDING FOR THE STRAND PORT MOODY
The Strand Port Moody takes its name from a historic 1910 hotel on Clarke Street. Located just steps from the Canadian Pacific Railway, the original hotel was part of the area’s rich railway history. Townline drew inspiration from this heritage when developing its new residential project in the heart of Port Moody.
Emphasize Design created the real estate branding and graphic design for The Strand. Our creative direction celebrated the area’s railway heritage, including the story of the CPR’s Last Spike. We wanted to connect the development’s identity to the history and character of its neighbourhood.
In addition, our marketing highlighted Townline’s unique affordability program, which offered a limited number of residences to eligible buyers. We developed the brand identity and marketing materials to communicate both the project’s historic inspiration and its residential offering.
The Strand generated strong interest from buyers and sold out before the sales centre opened to the public. This early success marked an exciting launch for Townline’s Port Moody development.
