Branding & Design Blog

How To Stand Out In A Competitive Real Estate Market The real estate market is competitive, and with so many new developments competing for buyers' attention, standing out has become increasingly challenging. After more than 30 years working in branding and graphic design, much of that time developing identities and marketing campaigns for residential real…

How Much Does Branding Cost in Vancouver? It’s one of the first questions a prospective client will ask a branding agency, and it’s a perfectly reasonable one: how much does branding cost? The answer depends on what the business actually needs. Two companies asking for “branding” can require completely different levels of work. A startup…

Signs Your Business Needs To Rebrand If you're asking whether it's time to rebrand, you probably already know the answer. After more than three decades helping businesses build and evolve their brands, I've found that owners usually sense when something is off long before they pick up the phone. Sales soften, competitors begin to look…

Real Estate Branding – 30+ Years Of Insights Creating a successful real estate brand has very little to do with choosing a logo, selecting colours, or coming up with a clever name. Those things matter — but they come much later. The strongest real estate brands begin with something much more fundamental: understanding the story…

How Long Does It Take To Design A Professional Logo One of the most common questions I hear from prospective clients is, “How long does it take to design a logo?” The honest answer is: it depends. Some logo projects can be completed in a matter of days, while others may take weeks or even…