RESORT REAL ESTATE BRANDING FOR VERANDA BEACH
Emphasize Design created the resort real estate branding for Veranda Beach, a 1950s-inspired waterfront community on Osoyoos Lake in Oroville, Washington. Our goal was to capture the nostalgia of classic summer vacations while giving the development a distinctive personality.
The creative direction centred on an iconic pinup girl inspired by vintage resort advertising. Her playful character captured the carefree spirit of lakeside living and became the recognizable face of the development. Combined with retro typography and nostalgic imagery, the campaign celebrated the charm of a classic beach resort.
We carried the concept across roadside billboards, tourism magazines and local publications. The memorable advertising helped establish Veranda Beach as a distinctive destination for prospective buyers and vacationers. In fact, locals still recall the classic pinup girl campaign years later.
