BRANDING & GRAPHIC DESIGN FOR RESIDENT DOCTORS OF BC
Resident Doctors of BC represents and advocates for resident doctors throughout British Columbia. Emphasize Design was engaged to create a complete brand strategy and visual identity that would better reflect the organization’s role as a modern, trusted and progressive voice for its members. The rebrand included strategy, logo and brand identity design, typography, colour palette, photography direction and comprehensive brand guidelines.
The new identity is built around a custom “R” symbol that uses positive and negative space to represent the connection between Resident Doctors of BC and its members. A fresh West Coast inspired colour palette and clean modern typography extend the brand across graphic design, print materials, digital communications, social media, signage, environmental graphics and branded merchandise, creating a clear and consistent identity across every touchpoint.
Read more about our Strategic Branding Experience.
