REAL ESTATE BRANDING FOR CHANCELLOR HOUSE UBC
Chancellor House by Intracorp was the first in a series of high-rise condominium developments on UBC’s prestigious endowment lands. Its distinctive architecture, exclusive location and panoramic views provided the inspiration for a sophisticated real estate brand.
Emphasize Design collaborated with B3 Communications to create a complete branding package that celebrated the building’s unique character. Our creative direction highlighted its striking stacked architecture and expansive views while reflecting the natural beauty of the surrounding UBC neighbourhood.
The centrepiece was a premium hardcover brochure featuring a textured cover and elegant foil embossing. Warm, natural tones and authentic neighbourhood photography complemented the architectural imagery. Together, these elements created a refined presentation that captured the quality of Chancellor House and its exceptional location.
