BRANDING & GRAPHIC DESIGN FOR TANGLE POOLS
Necessity is the mother of invention, and Tangle Pools is a perfect example. When Alberta’s oil and gas industry slowed, the company saw an opportunity to transform shipping containers into innovative swimming pools. Built to withstand extreme weather, these durable containers offered an ideal foundation for a new product.
Tangle Pools approached Emphasize Design to create a dynamic, fluid and memorable brand identity that would appeal to homeowners across North America. The pools come in several sizes, with customizable equipment and features to suit different climates, budgets and lifestyles.
Our creative direction focused on the flexibility of the product. We developed a distinctive visual identity that reflected the idea of building a swimming pool tailored to each customer’s needs.
Throughout the project, Emphasize Design worked closely with the management and design teams. As brand stewards, we helped coordinate the promotional and marketing materials to ensure a consistent identity across every application.
