The Meadows

Saskatoon Community by Arbutus Properties


A newcomer to development, Arbutus Properties approached Emphasize to brand and position their Masterplan Craftsman community in Saskatoon, Saskatchewan. A complex project with multiple products and phases, we started from the ground up and built the visual tools to help differentiate them from the competition. It was the first project in Saskatoon to use a dedicated Sales Centre environment including touchscreen technology to help communicate unique home types. We designed yearly events such as the Parade of Homes, Starry Nights (a Christmas Light Contest), Hockey Tournaments, and Meet the Builders. These events included billboards, directional signage, brochures, radio and print advertising.

What We Did

  • Brand
  • Stationery
  • Direct Mail
  • Advertising
  • Brochure
  • Signage
  • Sales Centre